Jason Karp and and Rohan Oza – The Power of Brand – [Invest Like the Best, EP.199]

( 11:33)– The marketing maker when you discover a brand name.

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( 38:17)– Driving earnings multiples for products.

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( 31:03)– How the role of star has changed in shaping brands.

( 36:15)– Will circulation drive market modifications in the future.

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My visitors today are Jason Karp and Rohan Oza. Rohan is the co-founder of CAVU Venture Partners, one of the fastest-growing venture funds in the CPG space. Our discussion covers how to think about investing in brands, what makes for a terrific brand name, how collaborations with influencers and stars can turbocharger a brand name, how brand eventually provides you pricing power, and how Rohan and Jason try to include, in their words, sizzle, to the brand names they work with.

( 9:47)– What parts of a brand excite Rohan as a financier.

( 19:07)– Biggest mistakes early in a brand names lifecycle.

Program Notes.

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( 55:00)– Challenges that older brand names have in todays environment.

( 33:01)– The significance of how a brand name makes consumers feel.

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( 4:53)– First time altering a brands image.

( 48:33)– Categories in health and health ripe for disruption.

( 52:20)– How scalable health and wellness brand names are as public business.

( 26:20)– Finding the fanatical couple of in the early part of a brand names lifecycle.

My guests today are Jason Karp and Rohan Oza. Jason is the founder and CEO of Human Co, a holding business focused on structure businesses that assist individuals live much healthier lives. Rohan is the co-founder of CAVU Venture Partners, one of the fastest-growing endeavor funds in the CPG space. You may likewise recognize his name as a repeating Shark on ABCs Shark Tank. Our discussion covers how to think about investing in brands, what makes for a fantastic brand, how partnerships with influencers and celebrities can turbocharger a brand name, how brand name ultimately provides you pricing power, and how Rohan and Jason try to add, in their words, sizzle, to the brands they work with.

( 21:04)– The shift where customers care more about the makeup of an item than simply the brand.

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( 56:46)– Kindest thing anybody has actually done for Rohan.

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( 6:40)– Jasons shift considering that his last look on the podcast.

( 13:13)– Options in the retail method.

( 2:58)– (First concern)– Exploring the early part of Rohans profession with Mars.

Sign up for the book club and new e-mail newsletter called “Inside the Episode” at InvestorFieldGuide.com/ bookclub.