Ascension features patient’s song in new campaign

Katie Adams –
Tuesday, November 3rd, 2020


The campaign, which Ascension released in all its markets in early November, comprises advertisements in television, radio, print and social media formats, as well as outside media and direct-to-patient emails.

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The campaigns video ads feature a song composed and performed by Kelly Lang, who received breast cancer treatment at Nashville, Tenn.-based Ascension Saint Thomas..

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St. Louis-based Ascension rolled out a brand-new marketing campaign titled “Your Care Is Our Calling,” which highlights the health systems patient stories and its caretakers dedication to supplying quality care.

” Were so fortunate to have remarkable caretakers who offer tailored and caring care every day across our national system and our 2,700 sites of care,” Nick Ragone, Ascensions executive vice president and chief marketing officer, said in a declaration sent out to Beckers Nov. 3. “Our caregivers see care as a calling and it reflects on the unique bond they have with their clients.”.