Luminis Health showcases devotion to science, humanity through rebrand

” Our brand defines who we are and what we stand for,” Loren Farquhar, Luminis Healths vice president of marketing and communications, said in a news release. “It guides how we express ourselves and shows our dedication to our patients, fellow staff members and the wider neighborhood. In addition to our primary colors, the soft kinds of our logotype assistance bring forth our sense of humankind.”.

Annapolis, Md.-based Luminis Health unveiled an extensive rebrand Oct. 28, total with a new logo design, color design and social networks presence.

More posts on digital marketing: HHS screened political views of 270+ stars for $265M COVID-19 ad campaign10 huge concepts in healthcare marketing8 just recently launched healthcare marketing projects.

© Copyright ASC COMMUNICATIONS 2020. Intrigued in LINKING to or REPRINTING this content? View our policies by clicking here.

Katie Adams –
Monday, November 2nd, 2020
Print|Email.

” Our brand defines who we are and what we stand for,” Loren Farquhar, Luminis Healths vice president of marketing and communications, stated in a news release. In addition to our main colors, the soft types of our logotype aid bring forth our sense of humankind.”.

Luminis Health formed in July 2019 when Anne Arundel Medical Center in Annapolis, Md., and Doctors Community Health System, a single-hospital system based in Lanham, Md., merged to produce a new system.

The health system adopted a new logo, which appears and depicts a beacon on all its social networks pages. The new brand centers around the colors green and yellow to symbolize its dedication to science and mankind, according to the health system.