Laura Behrens Wu – When Digital and Physical Worlds Converge – [Founder’s Field Guide, EP.5]

( 2:57)– (First concern)– The story of Popout and how it resulted in Shippo.

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My guest today is Laura Behrens Wu, co-founder and CEO of Shippo. Shippo started in 2014 after Laura understood with her own e-commerce start-up that shipping was an incredibly difficult task for many merchants, so she set out to repair the problem for everybody. Shippo lets merchants big and small use its dashboard or APIs to simplify the shipping and tracking procedure. Our discussion focuses on Lauras background prior to Shippo, how Shippos company and company technique have actually developed, the intrinsic challenges of building a shipping platform, and the intersection of the physical and digital worlds. I hope you enjoy our comprehensive discussion.

( 13:39)– Their master account with the significant shipping business.

( 7:40)– Challenge of working in a big and crowded market.

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( 30:48)– Competing in a world where companies can own their own infrastructure.

( 32:39)– How typically they believe about other competitive benefits.

When theyre mainly small organizations,( 23:17)– Going to market and targeting brand-new clients.

( 27:52)– How they consider their long-lasting planning.

( 12:30)– First huge break in their favor.

Follow Patrick on Twitter at @patrick_oshag.

Shippo started in 2014 after Laura recognized with her own e-commerce start-up that shipping was an extremely hard task for many merchants, so she set out to repair the issue for everyone. Our conversation focuses on Lauras background prior to Shippo, how Shippos business and business method have evolved, the intrinsic challenges of developing a shipping platform, and the intersection of the physical and digital worlds.

Register for the book club and new e-mail newsletter called “Inside the Episode” at InvestorFieldGuide.com/ bookclub.

For more episodes go to InvestorFieldGuide.com/ podcast..

( 40:14)– Changes in how companies are being built today.

( 38:52)– What companies that need shipping today need to understand.

( 34:20)– Worst concern a financier asked her: what if Amazon attempts to copy them.

( 18:20)– Advice for individuals in early company structure.

( 36:41)– API vs dashboard and the difference in their client bases.

( 10:36)– How Shippo altered shipping for small companies.

( 14:39)– Why is the shipping market so intricate.

( 35:17)– Her superpowers as a founder.

Program Notes.

( 41:28)– What excites her most about the future of this business.

( 43:28)– Kindest thing anybody has provided for her.

( 25:48)– Partnering with a larger company, in their case Shopify.

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This episode is given you by Microsoft for Startups. Microsoft for Startups is a global program committed to helping “enterprise-ready” B2B start-ups successfully scale their companies. If youre a creator running a B2B company targeting the business, you should absolutely check them out.

( 19:26)– Pricing software application in early days.

( 16:25)– Most agonizing part of building Shippo.

For more episodes go to InvestorFieldGuide.com/ podcast..

( 20:32)– The early days of Shippo and getting it to where it is today.

Follow Patrick on Twitter at @patrick_oshag.