8 recently launched healthcare marketing campaigns

Orthopedic gadget company Zimmer Biomet unveiled its “Dont Let Pain Gain on You” campaign, which seeks to alleviate worry in clients who have actually delayed joint replacement surgery in the middle of the pandemic.

Oklahoma City-based OU Health rebranded itself and introduced a new comprehensive website, consolidating all elements of previous OU Medicine and OU Health Sciences Center into one online house. Its brand-new brand promise states “The Future of Health is Here.”.

Medical care physician providers InHealth MD Alliance rolled out its “In Their Own Words” campaign, showcasing genuine clients who share individual stories about the care they received.

Katie Adams –
Wednesday, October 28th, 2020
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The Maryland Department of Health released its “Fight the Flu” campaign, motivating all residents to get a flu shot to alleviate the potential convergence of influenza and COVID-19 break outs.

Below is a roundup of marketing projects launched by hospitals, health systems and other healthcare organizations throughout October.

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Cincinnati Childrens Hospital, Cincinnati Public Schools and Hamilton County (Ohio) Job and Family Services rolled out their “Safe and Sound in your home” project, which aims to address the exhaustion and depression numerous moms and dads are dealing with as they look after their children amid the pandemic.

The CDC and the American Medical Association partnered with the Advertisement Council to roll out the brand-new “No One Has Time for Flu” project, which prompts Americans to get flu shots.

Alabama launched its “Light-Up Friday Nights” project for the month of October, motivating all residents to leave their patio lights on throughout Friday nights to support health care employees.

Rite Aid rotated towards a brand-new brand strategy, named Rx Evolution, that showcases its pharmacists as supporters for patients general wellness and health care journey.