HHS scraps $250M COVID-19 Santa-themed ad campaign: 5 details

HHS canceled a $250 million civil service COVID-19 marketing project that would have offered early access to vaccines for Santa Claus performers in exchange for promoting the benefits of the vaccination, according to an Oct. 25 Wall Street Journal report.

Jackie Drees –
Monday, October 26th, 2020
Print|Email.

5 information:.

1. HHS interactions main Michael Caputo arranged the advertisement campaign with the Fraternal Order of Real Bearded Santas; Mr. Caputo is currently on a 60-day leave of lack from his post, which he started in September. The Buffalo News reported Sept. 24 that Mr. Caputo was diagnosed with a metastatic head and neck cancer.

2. On Oct. 23, HHS said the Santa advertisement project would be canceled and the rest of the project is under the agencys evaluation, according to the Journal. A representative stated HHS Secretary Alex Azar was unaware of Mr. Caputos outreach conversations.

3. The advertising campaign, dubbed “COVID-19 Public Health and Reopening America Public Service Announcements and Advertising Campaign,” was developed to “beat misery, influence hope and achieve national healing,” according to the report.

4. The campaign was to include TV, radio, online and podcast statements, and Mr. Caputo had actually informed Ric Erwin, chairman of the Fraternal Order of Real Bearded Santas, that the department would offer early vaccinations for entertainers portraying Santa, Mrs. Claus and fairies at local occasions for stirring awareness for COVID-19 vaccination drives in as numerous as 35 cities.

5. In September, after the agreement award was released on USAspending.gov, Mr. Caputo told the Journal that the project would concentrate on different topics including motivating minorities to join COVID-19 scientific trials.

On Oct. 23, HHS said the Santa ad campaign would be canceled and the rest of the project is under the agencys evaluation, according to the Journal. A spokesperson said HHS Secretary Alex Azar was unaware of Mr. Caputos outreach discussions.

HHS communications official Michael Caputo arranged the ad campaign with the Fraternal Order of Real Bearded Santas; Mr. Caputo is currently on a 60-day leave of lack from his post, which he began in September. The Buffalo News reported Sept. 24 that Mr. Caputo was diagnosed with a metastatic head and neck cancer.

© Copyright ASC COMMUNICATIONS 2020. Intrigued in LINKING to or REPRINTING this material? View our policies by click on this link.

More posts on digital marketing: How Marylands #FightFlu campaign is engaging residents, motivating vaccination4 marketers using pandemic-specific information dashboards7 health care companies seeking marketing officers.

Click on this link to see the complete report.