Medical apparel maker hit for ‘blatantly misogynistic’ marketing video

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Los Angeles-based medical clothing company Figs has actually come under fire for a website advertisement featuring a woman in pink scrubs and a DO name tag holding a Medical Terminology for Dummies book upside down, reports ABC News.

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” A lot of you men have actually pointed out an insensitive video we had on our site– we are exceptionally sorry for any hurt this has actually caused you, specifically our female DOs (who are remarkable!),” the business tweeted Oct. 13. “FIGS is a female-founded business whose only mission is to make you guys feel incredible.”.

Gabrielle Masson –
Wednesday, October 14th, 2020

” We are outraged that in 2020, females physicians and physicians of osteopathic medication are still attacked in oblivious and thoughtless marketing projects,” the American Association of Colleges of Osteopathic Medicine stated in an Oct. 13 news release. “A company like Figs that asks us to invest cash on its item ought to be embarrassed for promoting these stereotypes. “FIGS is a female-founded company whose just mission is to make you guys feel amazing.”.

Some members of the medical neighborhood have called the video, which has now been removed from the Figs website, disrespectful and misogynistic to female physician.

” We are annoyed that in 2020, women doctors and medical professionals of osteopathic medication are still attacked in thoughtless and ignorant marketing campaigns,” the American Association of Colleges of Osteopathic Medicine said in an Oct. 13 press release. “A business like Figs that asks us to spend money on its item need to repent for promoting these stereotypes. We demand the regard weve made AND a public apology.”.

The “blatantly misogynistic” ad is especially hazardous to female physicians, who experience sexism and have to “constantly confirm” themselves, Stephanie Markle, DO, an extensive care doctor and cosmetic surgeon at Kalamazoo, Mich.-based Ascension Borgess Hospital, told ABC News.