AdventHealth’s chief marketing officer discusses new ad campaign exalting human perseverance

Katie Adams –
Tuesday, September 22nd, 2020

The project focuses on peoples ability to persevere through the COVID-19 pandemic through the coordination of the spirit, mind and body. It directs them to a website where they can find out more about actionable ways to take care of themselves and their liked ones as the pandemic continues.

Altamonte Springs, Fla.-based AdventHealth just recently rolled out a brand-new campaign called “Humans are Incredible,” which encourages the public to take ownership of their systemic health throughout a time when numerous feel they have actually lost control.

Here, Vickie White, AdventHealths senior vice president and primary brand and marketing officer, information how the campaign came to be and what it wants to accomplish.

Question: How did your team establish the idea for the campaign?

And as we studied consumer belief and present health care habits, we might feel that individuals were losing faith in themselves and each other. We saw unprecedented levels of stress and stress and anxiety and individuals putting off healthcare in worrying numbers.

The incredible nature of our own bodies need to advise us every day how important it is to look after ourselves. However with all were going through that happens outside our own private bodies– the collective physical and emotional chaos, hurt and hardship– we can also be reminded of our unbelievable power as people to stand firm together. What a profoundly stunning and empowering truth it is to discover that caring for ourselves gives us the strength to take care of each other.

Q: What entered into the projects execution?

Instead of developing standard radio spots, we partnered with DJs in our significant local markets to speak about the project, develop virtual events, post to their social followings and develop chances for real conversations.

We gathered a short in June of this year to kick off planning. Throughout the imaginative concepting procedure, we had the ability to partner with Park Pictures out of New York City and Los Angeles-based Emmy-Award winning director Chris Wilcha to bring our tv area to life. We cast genuine families in our centers instead of actors to bring the warmth and real feel we knew the TV area required.

VW: We partnered with our advertising agency, 22squared, to pull an integrated campaign together with concrete next steps for people to take their health back. From our internal brand and interactions groups to medical specialists, influencers, brand partners like NASCAR and Disney, private market leads and our executive leadership team, we used all the resources we had offered to bring this campaign to life.

We likewise sculpted a large social/digital footprint to satisfy our audience where they invest time. From awareness and engagement partners like Facebook, Instagram, Pandora and Pinterest, to more direct-response partners like Amobee and Conversant, our objective was to provide users at any stage in their journey a customized service to meet their needs.

Q: What was the viewpoint behind the projects execution– why did your group develop the site and concentrate on social media?

Our innovative mix includes inspiring movie, simple methods and extraordinary realities to take that very first action to caring for yourself again. The website houses a test to assist you determine what makes you uniquely incredible, along with simple paths to care for your entire self.

VW: Were in among the most difficult minutes of the century. We need each other. We require to keep each other strong. And caring for ourselves gives us the strength to take care of each other. We hope this initiative offers communities the tools they need to do simply that.

Q: What is your teams desired result for this campaign?

VW: We want this campaign to be an uplifting and empowering message that everyone can see themselves in. We desire to help people think in the power of their health once again and empower them to take care of themselves in body, mind and spirit. And eventually, we desire to support AdventHealths brand name pledge to help individuals feel whole.

© Copyright ASC COMMUNICATIONS 2020. Interested in LINKING to or REPRINTING this content? View our policies by click on this link.

More posts on digital marketing:4 things to understand about LinkedIns brand-new healthcare hub for digital marketingWhy huge pharma utilizes celeb spokespeopleTheyre a more powerful way to get the message throughout: Massachusetts town collects COVID-19 survivors for new project.

The incredible nature of our own bodies need to remind us every day how crucial it is to take care of ourselves. What an exceptionally stunning and empowering reality it is to find that caring for ourselves gives us the strength to care for each other.

And caring for ourselves provides us the strength to care for each other. VW: We desire this campaign to be an uplifting and empowering message that everyone can see themselves in. We want to assist people believe in the power of their health again and empower them to care for themselves in spirit, mind and body.