Why big pharma uses celebrity spokespeople

Amy Doner, the president of a group that helps with contracts between celebrities and drugmakers, told Insider that as soon as a drugmaker gains FDA approval, they will call her service with a list of demographics that fit their target audience. Ms. Doner stated her team will utilize that information to discover a celebrity to whom that market will react well, a figure who typically has or is close to somebody with the disease the drug deals with.

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Tennis phenom Serena Williams and truth television star Khloe Kardashian are the most recent stars to be tapped by drugmakers for pharmaceutical marketing campaigns, according to Insider.

Drugmakers frequently partner with celebs for non-branded campaigns.

Drugmakers in the U.S., the only country other than New Zealand allowed to market prescription medication directly to customers, in some cases utilize celebrity spokespeople in their marketing campaigns to make their products stand out and engage consumers with a figure they know. Other celebs who appear in pharmaceutical ads consist of Cyndi Lauper, Shaquille ONeal and Ray Liotta.

Katie Adams –
Friday, September 18th, 2020
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” It can truly vary from $50,000 to $10 million,” Ms. Doner informed Insider of how much celebrities usually make from pharmaceutical campaigns.

Drugmakers frequently partner with celebrities for non-branded campaigns as well. Tv star Julianne Hough carried out a series of public service announcements in 2017 about her endometriosis medical diagnosis to develop awareness about the illness, because numerous ladies are unknowingly living with it. Ms. Hough was compensated by AbbVie, the drugmaker who produces endometriosis drug Orilissa, for speaking up, according to Insider..

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Drugmakers in the U.S., the only country other than New Zealand permitted to market prescription medication straight to customers, in some cases utilize celebrity spokespeople in their marketing campaigns to make their items stick out and engage consumers with a figure they understand. This summer season, Ms. Williams and Ms. Kardashian partnered with AbbVie and Biohaven, respectively, to promote migraine medication. Other stars who appear in pharmaceutical ads include Cyndi Lauper, Shaquille ONeal and Ray Liotta.