41% of Gen Z – and one-third of millennials – prefer digital encounters with physicians over in-person visits

For its 2020 Digital Health Consumer study, Accenture polled customers across 5 generations about their chosen options when it comes to digital health alternatives, such as virtual care and wearable innovations.

© Copyright ASC COMMUNICATIONS 2020. Interested in LINKING to or REPRINTING this content? View our policies by clicking here.

When asked about their preferences for virtual care rather than in-person, here are the portion of survey respondents who said they prefer digital or virtual experiences with physicians and other physician.

Silent generation (1928-45): 7 percent.
Baby boomers (1946-64): 9 percent.
Gen X (1965-80): 22 percent.
Millennials (1981-96): 33 percent.
Gen Z (1997-2001): 41 percent.

While many customers (81 percent) choose physical and in-person healthcare experiences, younger generations are ending up being more accepting of digital encounters as their first option, according to a current Accenture report.

Jackie Drees –
Tuesday, September 8th, 2020
Print|Email.

© Copyright ASC COMMUNICATIONS 2020. Interested in LINKING to or REPRINTING this material? View our policies by clicking here.

More articles on consumerism:10 health care organizations that have coordinated with Lyft, Uber in the past yearBJC HealthCare includes 40+ treatment places with Athletico affiliation: 4 detailsMayo Clinic partners with customer platform to link clients to surgical care.