For its 2020 Digital Health Consumer study, Accenture polled customers across 5 generations about their chosen options when it comes to digital health alternatives, such as virtual care and wearable innovations.
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When asked about their preferences for virtual care rather than in-person, here are the portion of survey respondents who said they prefer digital or virtual experiences with physicians and other physician.
Silent generation (1928-45): 7 percent.
Baby boomers (1946-64): 9 percent.
Gen X (1965-80): 22 percent.
Millennials (1981-96): 33 percent.
Gen Z (1997-2001): 41 percent.
While many customers (81 percent) choose physical and in-person healthcare experiences, younger generations are ending up being more accepting of digital encounters as their first option, according to a current Accenture report.
Jackie Drees –
Tuesday, September 8th, 2020
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