“Get Your Head Out of the Cloud”: American Lung Association launches anti-vaping campaign targeting youth

The American Lung Association on Sept. 1 presented a brand-new strategy to address the widespread appeal of vaping, frequently referred to as an epidemic facing the nations youth.

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The ALA partnered with the Advertisement Council to provide civil service statements encouraging parents to talk with their children about vaping and its damaging results. The PSAs will belong of the associations “Get Your Head Out of the Cloud” series.

Some crucial details about the campaign:.

The ALA will execute an advocacy strategy to encourage the FDA to impose rigorous policies on tobacco and e-cigarette companies marketing to young individuals.

Katie Adams –
Tuesday, September 1st, 2020

The project will consist of the ALAs Vape-Free School Initiative, which offers schools with info and resources to educate their students about the threats of vaping.

The association dedicated $2 million for research study to acquire a clearer understanding on the hazardous effects of vaping on lungs. It likewise partnered with Evanston, Ill.-based Northwestern University to conduct a $25 million National Institutes of Health-funded study on millennial lung health, which will include analyzing nationwide vaping behaviors.

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