Henry Ford Health System taps Heather Geisler to lead brand strategy, customer experience

Henry Ford is a six-hospital system with more than 30,000 workers.

Kelly Gooch –
Friday, August 14th, 2020

Detroit-based Henry Ford Health System has actually named Heather Geisler senior vice president and chief marketing, interactions and experience officer, effective Sept. 1..

Ms. Geisler brings experience as a worldwide brand name home builder to the function.

Most recently, she worked as senior vice president of international brand names at Hyatt Hotels Corp., where she was accountable for international marketing, placing and growth of the hotel chains choose and full service brand names portfolio, Henry Ford said. She likewise was vice president of brand marketing at MSNBC, overseeing advancement of the TV cable channels brand positioning and growth method. Additionally, she operated at agencies in New York and Washington, D.C., for more than 15 years.

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At Henry Ford, Ms. Geisler will lead brand name method and customer experience, the health system stated.