NY hospital association spent $8.5M on ad campaign to bring patients back, but hospitals still reporting low volumes

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Health Care Association of New York State stated costs and earnings loss from the start of the pandemic through April 2021 could reach $20 billion to $25 billion, federal aid regardless of.

Not yet, state health system executives.

On June 9, GNYHA launched a project to notify the public that it was safe to return to healthcare facilities in New York City, noting that delaying healthcare can be damaging. New Yorkers have actually been unwilling to seek care at medical facilities given that Gov. Andrew Cuomo raised the ban on optional surgical treatment in April. Health system leaders affirmed at a state legislature hearing on Aug. 13 clients are still careful of returning for elective surgery and the systems are experiencing a “massive drop in revenue” as an outcome.

The Greater New York Health center Association spent countless dollars on a marketing campaign to bring clients back to the health centers, according to a report from the Times Telegram. Did it work?

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