Ascension taps former NFL superstar Peyton Manning for new ad campaign

Katie Adams –
Friday, July 31st, 2020

More articles on digital marketing: How Mayo Clinic ensures COVID-19 facts arent lost in translation for non-English speakersNorthern Michigan health center taps brand-new community relations coordinatorWhy Florida medical facilities are marketing ERs as bed accessibility shrinks.

Ascension St. Vincent Hospital in Indianapolis includes the Peyton Manning Childrens Hospital. Ascension Health has tapped Mr. Manning as a spokesperson for the healthcare facility in the past, however this is its very first time partnering with him to launch a video campaign that will air in the majority of its markets.

St. Louis-based Ascension Health is airing advertisements including Peyton Manning to promote the importance of pediatric care.

In the preliminary ad, Mr. Manning prompts parents to comprehend the value of pediatric healthcare and highlights the infection control protocols in location at Ascension pediatric centers to keep patients safe amid the pandemic.

© Copyright ASC COMMUNICATIONS 2020. Interested in LINKING to or REPRINTING this content? View our policies by clicking here.