Strategy Behind Blockbuster Grubhub Deal: Don’t Deliver – The Wall Street Journal

In its $7 billion deal to purchase Grubhub Inc., a Dutch food-delivery giant is wagering on a method it has relied on for many years in Europe: Let dining establishments provide their own food.

Previously this month, Just Eat NV stroked in after Uber Technologies Inc.s strategy to join Grubhub with Uber Eats foundered. It comes less than a year after Amsterdam-based, one of dozens of regional online delivery startups that have emerged in current years, accepted buy London-based Just Eat for roughly $8 billion.