Shishir Mehrotra – The Art and Science of the Bundle – [Invest Like the Best, EP.175]

My guest today is Shishir Mehrotra and the topic of our discussion is the package: providing access to several products, services, or providers for a single bundled price. Shishir discusses the ins and outs of packages in this conversation.

Shishir ran product at YouTube for many years and rests on the Spotify board of directors. He founded and now leads Coda (which is “A Doc” spelled in reverse) in 2014, to bundle together productivity apps like docs, applications, databases, and spreadsheets. I enjoy this wonky, detailed discussion which has me believing in a different way about many companies and business strategy. Please take pleasure in. Check out his fantastic post on this subject:

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( 7:14)– The principles of superfan, casualfan, and nonfan organisations.

( 42:50)– Strategic guidance to business building bundles.

Follow Patrick on Twitter at @patrick_oshag.

( 1:37)– (First question)– The arc of his profession.

Register for the book club, where youll get a full financier curriculum and then 3-4 recommendations on a monthly basis at InvestorFieldGuide.com/ bookclub.

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( 56:16)– Most fascinating packages hes observed.

Find out more.

( 17:22)– The 2nd myth of bundling: 1st vs 3rd celebration suppliers and the bundlers.

( 53:45)– How does bundling play into his investing thesis.

( 34:23)– Myth 4: Bundling things that have absolutely nothing to do with each other.

Follow Patrick on Twitter at @patrick_oshag.

( 39:20)– How bundling business can use this into their item advancement.

( 10:34)– Using Spotify as an example of bundles.

( 1:05:58)– Kindest thing anybody has provided for him.

( 58:42)– What the future of this pattern is.

https://coda.io/@shishir/four-myths-of-bundling

( 22:32)– Low usage but high Marginal Churn Contribution (MCC) company.

( 12:53)– The first misconception of bundling: Bundling is bad for consumers.

( 48:30)– How rate and pricing power play into benefits for particular bundlers.

This episode is given by Koyfin.

( 3:01)– Why he has an interest in bundling.

He established and now leads Coda (which is “A Doc” spelled backwards) in 2014, to bundle together performance apps like docs, spreadsheets, applications, and databases. I love this wonky, in-depth conversation which has me thinking in a different way about numerous businesses and organisation strategy.

( 58:13)– Eigenquestions: The Art of Framing Problems.

Program Notes.

( 23:55)– How insurance fits into these designs.

( 1:01:53)– What is an eigenquestion.

( 31:41)– How minimal costs play into the thinking about bundling.

For more episodes go to InvestorFieldGuide.com/ podcast.

My visitor today is Shishir Mehrotra and the subject of our conversation is the bundle: providing access to several products, services, or service providers for a single bundled price. This subject is full of inaccurate pre-conceived concepts, and as it turns out, the bundle is one of the most powerful ideas in organisation. Shishir discusses the ins and outs of packages in this discussion.

( 26:06)– Myth 3 of bundling: How this effects consumers.