A few of the countrys most iconic brand names– Coca-Cola, The Hershey Company and the Levi Strauss && Co. — are among the newest in promising to halt advertising on Facebook as part of a growing boycott arranged by civil rights groups to condemn the social media companys failure to eliminate hate speech.
In Spite Of Facebook CEO Mark Zuckerberg laying out a number of actions the social media will require to combat hate speech ahead of the 2020 presidential election Friday, the business joined Unilever, Honda, Verizon and others in the protest.
The #StopHateforProfit project — introduced June 17 by civil rights groups including the NAACP, Color of Change and the Anti-Defamation League — comes as business America comes to grips with racial inequality following the death of George Floyd in cops custody.
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Jen Sey, chief marketing officer of Levis, said in a declaration late Friday the company was pausing all paid Facebook and Instagram marketing internationally at least through the end of July across all of its brand names. ” When we re-engage will depend on Facebooks reaction,” Sey stated.
The ad boycott on Facebook focuses on advertising for the month of July and also consists of Eddie Bauer and Ben & & Jerrys. The North Face was the very first major brand to reveal it was halting advertising and stated its boycott would continue till Facebook puts in place more stringent policies to stem the circulation of hate speech on Facebook and Instagram.
Patagonia, REI, Mozilla and Upwork in addition to about 100 smaller sized business likewise have actually stated they are committed.
Almost all of the social media companys profits comes from advertising on Facebook and Instagram. Shares of Facebook dropped more than 8% on Friday.
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Unilever, which owns brand names including Dove and Hellmans, is halting advertisements on Facebook, Twitter and Instagram through at least completion of the year, keeping in mind in a declaration that advertising “would not add worth to individuals and society.”
Facebooks planned actions consist of pushing back against voter suppression, enhancing requirements for hateful content in advertisements and labeling material deemed newsworthy.
” Im optimistic that we can make progress on public health and racial justice while preserving our democratic traditions around free expression and ballot,” Zuckerberg stated. “Im dedicated to making sure Facebook is a force for good on this journey.”
Facebook boycott list
The following companies have revealed they are taking part in the demonstration. Go to the campaigns website www.stophateforprofit.org to find extra business or search #StopHateForProfit.
Contributing: Jessica Guynn, Brett Molina, Josh Peter
Follow USA TODAY reporter Kelly Tyko on Twitter: @KellyTyko.